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1.You’ve been a driving force in the beauty industry for years. Can you tell us a little about your background and how you became passionate about helping beauty businesses grow?
I’d grew three times six figure businesses in the hair extension industry. So my salon then my training academy and then briefly I owned a hair supply company. And everyone used to always ask me how I did it. And I love teaching other people. It’s something that I’m good at and something that, I enjoy seeing the transformations from.
So unfortunately, when I was put in a sticky situation and, had to walk away from all of those three businesses, coaching came natural to me. And then just seeing people have incredible results from what I taught them, was just so rewarding for both them and me. So it was just a natural progression really.
2. One of the things you’re known for is your business growth strategies. What are the key areas you focus on when working with beauty professionals and salon owners to help them scale their businesses?
The key thing that we focus on is, USP and audience growth. If you don’t send out from the crowd, it’s really hard to become known and to become chosen. And if you don’t grow your audience and get in front of enough of the right people, then it’s really hard to sell your services.
Once we master those things and we use a lot of, sales psychology. Once we fully understand the audience. But yeah, it’s definitely USP audience growth and then mastering what that audience want and need from them and creating strategies that involve sales psychology so that that offers become completely irresistible to their target audience.
3. As the beauty industry continues to evolve, what do you think are the most important trends or changes beauty businesses should be preparing for in 2025?
So my predictions for changes in 2025, everybody is going to be learning sales.
So instead of just winging it and posting on social media, a lot more people are going to be having strict strategies. People are going to be really focusing on their growth, and there’s going to be a lot less whinging and a lot more focus on sales strategies. So people are going to really need to stand out from the crowd and have USPS.
People are going to stop doing off the shelf like services and courses. I’m going to start creating more bespoke services and bespoke, education when they do an education. So everyone’s going to be really, really fighting into stand out from the crowd and everyone’s going to be a lot more focused on strategy and less winging it.
4. In your experience, what are some of the biggest challenges beauty businesses face when it comes to marketing and client retention, and how do you help them overcome these obstacles?
So in my experience, the biggest challenge that people have is blending into the crowd. I keep saying this, a lot of people will do the basic course and offer the basic service, so they have no real USP. People really struggle to, find their own unique style and make themselves stand out. So they kind of blend into the crowd.
They also don’t understand their target audience. So a lot of people, when I say, oh, who’s your target audience? They say, oh, I can serve everybody. So everybody’s trying to serve everybody, when really what they need to do is niche down and stand out for the crowd and be known for something specific, for a specific audience. And I think people really struggle to find like what their niches.
So I think working with coaches really helps because you get second eyes on your business and you also obviously get suggestions and recommendations from people that are not in the business, which sometimes makes it a lot easier.
5. Many beauty businesses struggle with effective social media marketing. What are your top tips for beauty professionals looking to improve their online presence and attract more clients through digital channels?
Consistency is key. So expecting, you know, if they post two times a week expecting to sell every single day is not going to work.
If they want to sell every day they need to show up every single day. So showing up every single day and having a variety of content. So instead of focusing just on sales content and, you know, because they want the sales, they tend to focus on just the sales, they need to actually have a variety of content that takes people through the buyer journey.
So it’s understanding more about the buyer journey and creating content on a daily basis to help people go through the buyer journey where it’s not just focused on sales. So yeah, and then consistency is key.
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