From Passion to a Sparkling Business

Founded by Tola Awolesi, affectionately known as Tolly, TaroCollection started as a creative hobby and blossomed into a flourishing jewelry brand that is capturing the hearts of fashion lovers everywhere. Tolly’s love for jewelry began at a young age—she was the 10-year-old girl who made bracelets for her friends and spent countless hours at creative art clubs, always imagining new designs.

As a teenager, Tolly began altering and customising vintage jewelry she found in her mother’s old jewelry box, transforming them into pieces that reflected her unique style. This was when she realized she had not only a passion but a true talent for detail, fashion, and a love for all things sparkly.

Fast forward to adulthood, after the birth of her two children, Tolly decided to follow her heart. She attended jewelry school to develop her craft, learning new skills and techniques.

 

Soon after, she started making jewelry for herself, and it wasn’t long before others took notice. Requests started pouring in, and Tolly was encouraged to start selling her pieces. Despite not having any formal background in marketing or business, she took a leap of faith, set up a mini website, and began her entrepreneurial journey.

“I do the work I do because I love it,” Tolly shares. “I am passionate about jewelry designing, and the joy my pieces bring to others keeps me motivated.”

TaroCollection’s mission is to handmake and design unique, affordable, and long-lasting jewelry that adds sparkle and glam to everyday life. Each piece is carefully crafted with inspiration drawn from vintage fashion, architecture, and antique elements, with an extra touch of sparkle.

Tolly believes that her statement pieces have the power to transform any outfit, bringing elegance, glamour, and style to any look. And now, with new Autumn/Winter collections and trinket trays set to launch soon, TaroCollection is continuing its upward trajectory, making waves in the jewelry world and bringing more sparkle into the lives of its customers.

Stay tuned for more from this exciting brand, as Tolly and her TaroCollection continue to dazzle with passion, creativity, and timeless elegance!

Email:[email protected] / Website: www.tarocollection.co.uk

Instagram: @tarocollection.co.uk